Our Team

The CRM team is a great team of exceptionally talented marketers. We are responsible for the hundreds of millions of automated post-conversion communications with our customers via multiple mediums with the aim of maximising MVF’s value we extract per conversion, aiding qualification and maximising both customer and client satisfaction by keeping them informed of the process they are going through with MVF.

The Role

As a CRM Executive, you will be accountable for the performance of your allocated markets and campaigns/subcategories in the CRM team, and you will be responsible for a significant contribution towards the whole of your sector’s GP. You should also be contributing to the success of the sector in this regard. This includes financial performance (short term and lifetime) vs targets, whilst ensuring you are working effectively with your relevant hubs to ensure you are maximising CRM opportunities, which support MVF’s winning ways. You should also be aligning yourself with and contributing towards CRM’s technology and delivery processes.

As a Senior CRM Executive, you will also be performing at the required competency to be trusted with the responsibility of owning, delivering upon and seeing commercial success of team wide projects as defined within the CRM roadmap.

Market and project strategies for commercial success should be well thought through, iterated upon, delivered and communicated by you to align with CRM strategies. You should also exhibit behaviours and skills that are continuously improved against MVF values. Collaboration across the team and with stakeholders should be effective, and you should help the whole team to improve against its goals.

Responsibilities:

• You will continuously improve team and individual processes to manage campaigns to maximise efficiency and client success.

• Analyse, own, and improve the segmentation and user experience of your and others' market and subscribers, with improvements delivered successfully to the team.

• Actively surface high-level performance improvement recommendations, opportunities, and issues across all markets based on data insights and address them with solutions.

• Identify new campaign/subcategory opportunities with marketing ops and sales and deliver upon them in CRM.

• Influence, report on, analyse, and suggest tactics to improve deliverability performance and inbox placement across the team.

• Influence cross-sector/hub CRM testing initiatives, ideas, and rollouts, and you lead, analyse, decide upon, and clearly communicate testing strategies and priorities across the team.

• Continuously improve reporting so that the team can make better decisions and opportunities/issues are better surfaced, particularly in healthchecks.

• Communicate, maintain, and improve CRM content quality standards team-wide with successful testing initiatives supplementing these, while content is created, shared, and structured by you to deliver sustained commercial success.

• Fully understand, successfully influence, direct, and communicate roadmap strategies, commercial strategies, and products business-wide - in particular to Executives.

• Challenge the team on how initiatives are prioritised and contribute to ensure daily outcomes have the biggest impact.

• Collaborate successfully within your team and sector/hub, as well as cross-sector, cross-team, and externally to deliver the best outcomes.

• You will spot and deliver upon opportunities to the team in an effective manner, especially using data to explore and spot these commercial opportunities.

• You'll set the standard for all executives and are seen as an authority in the team through excellent communication, knowledge & learning sharing.
  

What Success Looks Like:

• Market financial performance exceeds plan and target

• Market contribution (CRM GP:MVF GP) is increasing

• Project performance exceeds goals

• Sector financial performance exceeding plan and target is contributed towards significantly

• Successful interaction with their CRM sector to become an engaged, motivated, world class performer, whilst also developing CRM executives to a similar level