The Opportunity

This is a unique opportunity to drive transformational change within an established business — with world-class marketing and technology resources at your disposal.

MVF owns and operates a portfolio of brands that attract multi-millions of visitors each year. We believe that creating niche audiences via email newsletters will enable us to increasingly engage existing audiences — and to acquire new audiences that are untapped today.

The Role

This role is critical to unlocking the next phase of growth across MVF’s portfolio of eight B2B newsletters. With strong subscriber foundations already in place, we’re ready to scale — and that means building smarter, faster, and more effective ways to attract, engage, and retain readers.

It’s an exciting role because it gives you the opportunity to create something new, drive tangible growth, and be at the heart of transformational change in an already successful business. You’ll own the strategy and execution of our organic newsletter growth engine, shaping how we build and serve audience communities in every niche.

Key Responsibilities

1. Audience Growth
   Design and execute scalable organic list-building strategies across all newsletter brands. Collaborate with content and SEO teams to convert high-performing articles into acquisition channels, while continuously optimizing landing pages, pop-ups, and signup modules to improve conversion rates. Track acquisition sources to identify and double down on the highest-performing growth channels.

2. Conversion Optimization
   Take charge of optimizing all subscriber acquisition touchpoints — from signup flows and landing pages to confirmation journeys and onboarding sequences. Launch A/B tests, track results, and iterate quickly.

3. Engagement Strategy
   Work closely with editorial teams to understand subscriber behavior and develop strategies that improve retention, reduce churn, and increase lifetime value. Bring insight to our welcome sequences, re-engagement efforts, and triggered campaigns.

4. Cross-Functional Collaboration
   Partner with editorial, data, marketing, product, and sales teams to align growth with content, brand, and commercial objectives. Be a bridge-builder who turns insights into scalable execution.

5. Data-Driven Insights
   Monitor growth and engagement metrics across all newsletters. Identify what’s working, where we’re underperforming, and how we can accelerate progress. Translate data into action.

6. Newsletter Innovation
   Test new tactics to accelerate list growth: from in-product signups to embedded modules, partnerships, and scalable referral systems. Build repeatable systems that can be rolled out to future newsletters and verticals.

7. Subscriber Experience
   Champion a seamless, value-driven subscriber experience that delivers on our brand promise at every stage of the funnel — before and after someone hits "subscribe."

8. Monetization
   Develop and execute monetization strategies that turn newsletter engagement into sustainable revenue. You’ll work closely with newsletter stakeholders to identify high-value audience segments and match them with the right monetization models — from sponsorships to lead generation campaigns and premium content offerings.

You’ll be directly responsible for optimizing newsletter ad placements — ensuring they’re well-integrated, high-performing, and aligned with both audience interests and advertiser goals.

Experience & Expertise

• Proven experience growing newsletter audiences organically (not reliant on paid acquisition)

• Strong understanding of the mechanics behind successful lead magnets, referral programs, and list-building funnels

• Track record of designing and improving signup flows, onboarding journeys, and lifecycle campaigns

• Solid grasp of email marketing tools and customer journey tools.

• Highly analytical, with a clear sense of what good looks like when it comes to funnel performance and engagement KPIs

• Strong project management and stakeholder collaboration skills

• Experience operating in high-velocity, multi-brand or portfolio-style environments is a plus

What Success Looks Like

• Growing total subscriber base

• Improving conversion rates across all signup touchpoints

• Increasing onboarding activation and reducing early churn

• Establishing a repeatable organic growth playbook that scales across brands and new verticals

• Developing deep cross-functional relationships across content, data, marketing, and product

• Building a clear feedback loop between subscriber behavior and editorial strategy

Loves

• Going deep into data to understand and improve performance

• Building systems that don’t just work — they scale

• Spotting untapped opportunities others miss

• Collaborating with creative, data, and editorial teams to bring big ideas to life

• Seeing clean, compelling dashboards that reflect real progress

• Getting things live — fast

Loathes

• Vanity metrics with no clear value

• Growth for growth’s sake without retention

• A disjointed reader experience

• Bottlenecks that block momentum

• Strategies that can’t be replicated across brands

• Letting opportunities to test or optimize slip by