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CRO

The Conversion Rate Optimisation (CRO) team is responsible for the on-site journey of our customers and ensuring our websites are as user friendly as possible to boost conversions.

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We carry out in-depth analyses of our sites to understand how users interact with our content and work out what we can do to improve the performance of every page.

The changes made by our team can have an instant impact on gross profit, so we are constantly testing new improvements to make sure our sites are always performing at their best. We work across the whole organisation, including working closely with tech to implement new functions or designs.

On average we launch approximately 500 tests a year and because our activity doesn’t incur MVF any costs, the changes we make have the opportunity to generate a huge ROI.

Our insights help us enhance the user experience, keep our visitors engaged and ensure any new sites launched are designed for success.

There are great opportunities for analytical, process-driven people who want to work in a high-performance environment, having a real impact on MVF’s gross profit.

About MVF

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